Are you harnessing the full potential of your eCommerce store? If you’re not exploring the possibilities of product bundles, you might miss out on a valuable opportunity to boost sales and enhance your customer’s shopping experience.
Can you create bundles on Shopify, though? You can, and the right app can make doing so a breeze! In this blog post, we’ll tell you how, and provide examples of product bundles and thier advantages.
What Are Bundles on Shopify?
Shopify bundles are a strategic combination of products offered as a single package at a discounted price. With this useful feature, you group related items and present them as an enticing package, creating a win-win scenario for you and your customers.
How To Create Bundles on Shopify
There are a few ways to create bundles on Shopify. Shopify’s user interface allows you to set up bundles. However, the best approach for most shops is to use a bundle-making app to make the process easier and more integrated with your store.
Apps can accomplish tasks such as automating inventory management, applying dynamic discounts, and offering customizable bundle-building options. They save you time and reduce errors. They also enhance the customer experience by providing intuitive interfaces for selecting and purchasing bundles directly from your store.
What Type of Bundles Can You Create on Shopify?
Now that you know you can create bundles on Shopify, let’s explore some of the different types you can utilize.
Automated vs. Manual Bundles
Automated bundles streamline the shopping experience by automatically grouping related products based on predefined rules. For instance, you can automate a “Custom Gift Box Essentials” bundle that includes popular items frequently purchased together.
Manual bundles offer a hands-on approach, giving you complete control over the selection. Craft a “Build Your Own Box” option, letting customers manually choose from a curated list of items to personalize their bundles.
Mix-and-Match Product Bundles
Mix-and-match bundles give customers the power to personalize their shopping experience. They can select specific products from different categories to create a tailored bundle.
Envision a “Mix-and-Match Celebration Box” where customers choose from various premium chocolates, scented candles, and personalized cards, resulting in a unique gift box reflecting their individual tastes.
Frequently Bought-Together Bundles
You can create bundles on Shopify that leverage the wisdom of collective shopping habits. Do this with frequently bought-together bundles!
By analyzing customer behavior, you can suggest bundles that align with their preferences. Consider a “Complete Spa Experience” bundle featuring related items frequently purchased together, such as bath salts, massage oils, and a plush robe.
This simplifies shopping for customers and introduces them to complementary products they might have overlooked.
What Are the Benefits of Using Product Bundles?
Now, let’s talk about the advantages of embracing Shopify bundles.
Increased Average Order Value
Offering bundled products encourages customers to purchase more items simultaneously, leading to a higher AOV. You can entice customers to explore and add more to their carts with the right combination of products.
Improved Customer Experience
Bundles streamline the shopping process, making it easier for customers to find curated collections that align with their preferences. This saves time and enhances their overall shopping experience.
Inventory Management
You can create bundles on Shopify that help clear out stagnant stock while promoting your best-selling products. Accomplish this by strategically bundling slow-moving items with popular ones.
Promotional Opportunities
Leverage bundles for special promotions and seasonal offers. Whether a holiday gift set or a limited-time discount on bundled items, these promotions can drive traffic and boost sales during specific periods.
Create Bundles on Shopify With Help From Bundle Builder
Product bundles are a game-changer for Shopify merchants. By curating thoughtful combinations, you not only increase sales but also build stronger connections with your customers.
Bundle Builder is an app that makes it so you can create bundles on Shopify that captivate your audience with ease. Learn more about Bundle Builder and other apps that help take your Shopify store to the next level.