If you’re like most retailers, November gets you excited. To maximize your profits during one of the biggest sales periods of the year, don’t make the mistake of treating Cyber Week like an afterthought. Even though Black Friday gets the attention, Cyber Monday is the biggest seller — and has been for years. How can you plan your Cyber Monday strategy to enjoy record sales?
Smart Cyber Monday Marketing Strategies
The way people shop on Cyber Monday has changed over the years. Your marketing strategies need to keep up.
Grow Your Email Marketing List ASAP
Email marketing is a trifecta for Cyber Monday. It keeps your marketing costs down, delivers excellent return on investment, and reaches large audiences with minimal effort.
Your priority? Gathering as many visitor email addresses as you can. Here’s how:
- Early promotions
- Sneak peeks
- Extra discounts for pre-orders
- “Bring a friend” enticements for current customers
- Early access to Cyber Monday deals for email subscribers
Considering how many people use email, this type of marketing campaign is almost like TV advertising in terms of scope. The only limit is the size of your contact list.
Increase Buyer Urgency — Don’t Lower It
In recent years, BFCM sales tend to be spread out instead of all or nothing. This is great for selling more products, but it can diminish purchase intent if you’re not careful.
Design your Cyber Monday strategy so it keeps buyers on their toes:
- Discounts on specific items instead of all inventory
- Hourly “flash” sales
- Mystery deals for every day of Cyber Week
- BOGOs, curated bundles, and “build-your-own” promotions instead of flat discounts
If you don’t have a Shopify app for specialized discount pricing, gifts, and bundles, October, November, and December are the perfect months to sign up. Custom sale pricing is more effective — and way easier to manage — than basic Shopify discount codes.
Use Automated Upsells
Customers love deep discounts, but you also need to take care of your profit margins. Bundles and upsells are a great way to increase average order value and raise your ROI for Cyber Monday deals. In eCommerce, as much as 30% of total revenue comes from upsells and cross-sells.
As customers go to check out, they see a “one-time offer” bundle that adds related items for an extra discount.
The result? You sell more and balance deep-discount items with higher-priced products.
Reward Your Customers
Maintain the momentum from Black Friday to Cyber Monday and beyond by giving customers a reason to keep coming back.
You have many options for rewards with eCommerce:
- Provide free shipping for orders of a certain value
- Give customers a time-limited discount code to use on their next purchase (e.g., 25% off any item during Cyber Week only)
- Offer a free gift if customers get friends to make a purchase
- Show progress toward a higher discount level with larger purchases
Rewards make every purchase feel like a smart decision instead of an impulse buy.
Keys To an Effective Cyber Monday Strategy
Your overall strategy for Cyber Monday is to make as much profit as possible. Getting there requires a few more goals:
- Preparing your website for the surge in traffic
- Ensuring the shopping experience for visitors is perfect
- Optimizing your product pages for fast loading on mobile
- Investing the right amount in advertising for increased returns
- Scaling your inventory for increased sales (or coordinating with dropshipping suppliers)
- Making sure your customer service is ready for the demand
Aside from website optimization, which is always a good investment, Black Friday/Cyber Monday objectives can change a lot from year to year. Any good Cyber Monday strategy should take into account consumer purchasing habits going into the season.
How Should You Market Cyber Monday Deals in 2024?
There are two main takeaways from buyer trends in 2024.
First, brand loyalty is down, but price isn’t the only reason. Gen Z and Millenials want quality first and foremost. They know a good deal when they see one, and they’re willing to do the work to find it.
This means switching to cheaper items to offer larger discounts isn’t the answer. If anything, you should highlight the quality of your products.
Focus more on item ratings and popularity than discount size. Use “lowest price ever” messaging. Make it clear that Cyber Monday is a one-time opportunity to get such a great deal.
The second marketing takeaway is that people aren’t afraid to splurge when they find something they want. Building an emotional connection with your target audience is vital.
Don’t let an “80% OFF!” message drown out everything else. Effective marketing for Cyber Monday needs to show buyers why your product is important for their lifestyle and personality.
Use images with people. Make your brand personality shine. Spend time on social media. Include videos on your product pages.
Powerful Tools To Bring Your Cyber Monday Strategy To Life
Achieving your Cyber Monday sales goals isn’t just about increasing your advertising budget. Persuade site visitors to browse with attractive sale content and product pages. Deliver the best possible shopping experience with product videos, dynamic size guides, customer rewards, and tiered pricing. Discover the ideal Shopify app solutions for Cyber Monday deals right away.