Custom buttons can have a huge impact on your average order value and sales volume. Conversion rate tests show that sticky “Add to Cart” elements (buttons that scroll with users) boosted clicks by 8% on PC and nearly 12% on mobile. There’s just one little issue: figuring out how to add custom buttons to your Shopify store in the first place.
Can You Add Custom Buttons on Shopify?
Shopify stores support a range of buttons, including “Buy Now” buttons and dynamic checkout buttons. The type of buttons available and how much flexibility you have depends on what Shopify theme your store uses. You can also add custom buttons to Shopify pages with Liquid, HTML/CSS, or Javascript web code, but that’s not the most comfortable method.
Why Use Custom Buttons?
Clickable buttons are amazing for the user experience. They can help:
- Keep users engaged with interactive features
- Help visitors find the right products and collections
- Make site navigation easier
- Generate excitement
- Add style and color to your site
Mobile users want clean, simple layouts. Tapping on buttons or product images beats navigating a complicated menu hands-down every time.
How Do You Add a Clickable Button on Shopify?
Shopify’s theme editor gives you plenty of flexibility for adding buttons, but not all options are equally easy. Some require adding snippets of code. Our goal is to support your vision for your store, so this guide walks you through several potential solutions.
Buy Buttons
You can customize and embed Shopify “Buy Now” buttons from your admin. Follow these steps:
- Go to the Settings tab and choose “Apps and sales channels.”
- Click on “Buy Button.”
- Select “Open sales channel” > “Create a Buy Button” > “Product Buy Button.”
- Choose the product that you want to connect to the buy button.
- Customize the button’s style, layout, text, and color.
- Select what the button should do when the user clicks, such as “Add product to cart,” “View product,” or “Direct to checkout.”
- When you’re ready to finish creating the button, click “Next” and then “Copy code.”
- Open the HTML tab of the web page, blog post, or product page in Shopify and paste the code into the section of the page where you want the button.
This method doesn’t take long, and you can use it with all Shopify themes. The only downside is that your customization options are limited.
Dynamic Checkout Buttons
You can’t customize the appearance of Shopify’s dynamic checkout buttons, but they streamline the shopping experience. These special buttons allow clients to go straight to the purchase, bypassing the cart. Pay now buttons appear for PayPal, Apple Pay, Google Pay, and other methods.
To turn on dynamic checkout experiences, click on “Online store” > “Themes” in your admin, select “Customize,” and choose “Products.” Then go to “Product information” > “Buy buttons” and select “Show dynamic checkout buttons.”
How Do You Create Custom Buttons for Your Shopify Store?
If you want more flexibility for button customization, you can use two methods.
The Basic but Tricky Approach
Not afraid of a little code? Open your site’s theme.scss.liquid file and use this snippet for basic customization:
.custom-button {
background-color: #yourColor;
color: white;
padding: 10px 20px;
text-align: center;
display: inline-block;
border-radius: 5px;
}
In the page’s HTML, add this code: “<a href=”link-goes-here” class=”custom-button”>Button Text</a>”.
Note that users should add the CSS in their theme file and the HTML in their desired content block.
Shopify App Solutions
For no-code freedom, use plug-and-play Shopify apps instead. These apps let you control the look, size, placement, and functionality of buttons in a few clicks. PageFly is all about buttons. Pre-Order Now specializes in buttons for pre-orders, sign-ups, and back-in-stock notifications.
Where Can You Use Custom Buttons on Shopify?
Every Shopify theme has different defaults for button placement and block layout. Once you know how to add a custom button on Shopify, you can spice up nearly every page.
Product Page and Cart Review
Shopify product pages always have an “Add to Checkout” button that matches your chosen theme. This out-of-the-box functionality means you can start selling as soon as you set up your store.
The only problem is that some product pages need to be longer so you can show off product features, materials, descriptions, ingredients, size charts, and videos. This can make it hard for customers to find the checkout button.
Some Shopify merchants solve this problem by adding a “Buy Now” button at the top of the page in addition to the regular checkout button. Clients in a hurry don’t get distracted this way.
Sale Banner
Don’t just advertise seasonal discounts, BOGOs, and flash sales. Make sure you have a call-to-action button right there to take people to the sale collection ASAP. You want to keep the momentum going so the drive to buy is as strong as possible.
Homepage Hero Area
Your store’s home page is responsible for making a great first impression. This area usually has attention-grabbing images and bold content to convince visitors to take the next step. Nothing turns heads like customizing CTA buttons with flashy colors and catchy slogans that fit your unique personality.
Don’t believe us? Check out this sunglasses store, this grunge clothing store, or this natural beauty store for great examples of custom buttons.
Blog Post
Blogs are a great way to increase your website traffic, connect with new customers, and show off the things that make your brand special. For example, buyer’s guides can help visitors learn:
- What type of sunglasses are best for their face shape (browse now!)
- Which dress styles are trending for spring, summer, fall, and winter fashion (buy now!)
- Why your premium beauty products are better than store versions (shop now!)
- How to choose the right swimwear size (compare now!)
Including custom buttons in your content can quickly convert readers into customers. You can even make sales directly from blogs or social media posts.
Upsell and Cross-Sell Offer
Buttons are a must for including upsells and cross-sell offers. They tempt shoppers with fantastic discounts and popular add-ons — just a click away.
Find Amazing Apps for Custom Buttons on Shopify
Unleash the power of button customization, bundles, deals, and mobile-friendly layouts with streamlined app integrations for Shopify. Forget the code and get better results. At StayTuned Digital, we help you find the right solutions for custom buttons in Shopify and offer setup help, too. Browse now!