How To Add Reviews To Your Shopify Store

Wondering how to add reviews to Shopify? We show you step-by-step how to add customer reviews to product pages, even without apps.

Team Staytuned

Customer reviews are often the deciding factor for whether visitors purchase a product or not. In a recent survey of over 6,500 people, 99.9% said they check reviews before buying products online. Most users prefer an average rating of 4 stars and want to see at least 20 reviews. Learning how to add reviews to your Shopify store can make a huge difference in total sales and customer satisfaction.

How Do You Add Reviews To Your Shopify Store?

The default Shopify theme doesn’t have widgets for customer reviews. That means that you need to get creative if you want to gather those sweet, sweet stars.

Use the Free Shopify Shop App

Shopify’s Shop App is a mobile storefront that lets users browse products from a wide range of Shopify stores. Setting up a mobile version of your store gives you more opportunities for conversions.

Every time customers buy from your Shop store, they receive a prompt to leave a product review. The downside is that this feature only generates reviews for the Shop version of your store. Without special widgets, there’s no way to display reviews on your main Shopify store or product pages.

Install a Shopify App Integration

App integrations for Shopify can change complex workarounds into user-friendly experiences. There’s no need to learn code or mess around with the backend. Just a few clicks and you’re ready to go. Several highly rated Shopify apps focus completely on customer reviews and testimonials on your website, such as:

Judge.me
Loox
Yotpo
Okendo
Stamped.io

Installing Shopify apps only takes a few seconds. Many have free plans or at least free trials. For example, Judge.me gives you unlimited review requests and widgets, but you need a paid plan to get access to complete customization and a separate “All Reviews” page for products.

Review Requests

These review apps send a message to customers after a purchase asking politely for a review. You can customize how soon after the purchase this request appears, from instantly to a few days after.

Store Widgets

With included store widgets, you can add reviews to Shopify and customize where they appear on your site. You can also display complete reviews and testimonials depending on your needs.

Outside Integrations

Another benefit of using apps for Shopify is that you can connect outside reviews with your store. For example, if you have reviews on Facebook from direct product sales, or Google Shopping reviews, you can sync them automatically. This feature becomes more powerful the more products and sales channels your store has.

How Can You Add Reviews to Shopify Manually?

If springing for an app subscription doesn’t work for you, there are alternative ways to create trust in your products and services. These methods take more time because you have to treat the reviews as content instead of algorithms. Still, the benefits are worth the effort.

Step 1: Collect Reviews

Check all of your sales channels for customer reviews. If you have a Google Business Profile set up for your Shopify Site, you can request reviews with a simple link. Here’s how:

Open your Google Business Profile dashboard.
Go to the “Read Reviews” tab.
Click “Get more reviews.”
Copy the link that appears and share it with customers.
Include the link in follow-up emails or purchase confirmations to customers.

Facebook and Instagram users can also rate your business automatically. Instead of star ratings, Facebook uses a simple “Do you recommend X Business?” system.

Last but not least are social media interactions with your business. Some “reviews” are just posts from happy clients reaching out. As long as they’re authentic, they’re valuable.

Step 2: Add a Review Section to Your Shopify Page Template

Shopify 2.0 themes allow you to create custom templates for product pages, home pages, or even a separate “Testimonials” page. Follow these basic steps.

From the Shopify admin, go to Online Store > Themes and click “Customize.”
At the top of the screen, click on “Home page” and select “Products” from the drop-down list.
Click on “Create template” or select an existing product template to modify.
In the template editor, select “Add section.”
Add a “Rich text” section on the page.

Lastly, type or copy your featured reviews into this rich text section and save the page template.

Step 3: Add Trust Badges

This section method also works with images and trust badges. You can manually add an image of the average star rating of your product or company. Trust badges include images of any relevant certifications, endorsements, or even accepted payment options, such as the Better Business Bureau Accredited Business or Google Verified Customer Reviews badges.