On average, e-commerce stores have a conversion rate of over 3.5%. For every 100 visits, you should end up with almost four new customers. Getting many user sessions but few sales? To improve your profits, you need to learn how to convert visitors into customers on Shopify more effectively.
Why Are You Getting Visitors But No Sales on Shopify?
If your visitors are bouncing quickly or abandoning carts, a frustrating user experience may be costing you sales.
1. Confusing Site Layout
Many shoppers leave instead of fighting against a maze of pages to find the product they want. To avoid this problem, keep your layout simple and clear.
Forget the Walmart-style list with 30 categories and endless layers. Stick to four or five main tabs and a handful of collections for each.
2. Out-of-Stock Products
Running out of stock is a common problem if you create products in-house. This issue can hurt your relationship with customers if it happens too often.
Not all store owners can afford to stock more inventory, especially if you’re balancing a shoestring budget.
There are two solutions: communicate better with visitors using back-in-stock notifications or switch to a print-on-demand model.
3. Not Enough Wow Factor
It’s not enough to add some text to your site, create basic product pages, and call it a day. You have to show visitors in the first 10 seconds why your website is worth paying attention to.
Here’s how:
- A brand that stands for something
- Images front and center
- Bold colors
- Eye-catching fonts
- Videos or animations
- Short but powerful statements
Your store needs to have a unique personality and products that stand out.
4. Too Much Clutter
Keep text to a minimum. Let images do the talking for you. For product pages, a short and sweet description is perfect. Use bullet points to call out specific features and materials.
5. Frustrating Checkout Experience
E-commerce customers are impulse buyers. They see something, want it, add it to their cart, and pay. You don’t want to get in the way of this natural dopamine rush.
Show your customers upsells and cross-sell options while they’re browsing, not at checkout. Set up a wide range of payment options, including mobile payments.
How Can You Convert Visitors Into Customers With Shopify Apps?
If you’re getting visitors but no sales on Shopify, their apps can help you solve the issue with no hassle and zero coding.
Deals and Bundles
Get people excited about your store from the first click with BOGOs, sales, and product bundles. Promotions add a “gaming” element and make shopping fun.
Pricing Incentives
Lots of abandoned carts? Give your visitors a little nudge over the goal line. Free shipping, tiered discounts, or gifts can turn window shoppers into happy customers in no time.
Amazing Product Pages
Help visitors find their perfect purchase quickly. Take product pages to the next level with professional size charts, image carousels, or videos.
Use active phrases like “buy now,” “discover,” “save,” “shop collection,” or “celebrate your independence.” They motivate visitors to take action.
Find the Right Solutions for Converting Visitors Into Customers on Shopify
Once you know why you’re having trouble converting Shopify visitors into customers, improving the customer experience isn’t difficult. Discover easy-to-use app solutions that are customized to your niche, brand, needs, and budget. Our Shopify tools are designed to boost conversions from day one.