Website visitors decide within 10 seconds whether to stay or leave. For e-commerce, this means you need to make it easy for shoppers to find the items they’re interested in as quickly as possible. Knowing how to organize products on Shopify can be the difference between making a big sale and losing a potential customer.
How Should I Organize Products on Shopify?
The average grocery store carries over 30,000 items. To organize such a huge volume of products, traditional stores have aisles, such as “Beauty Products.” For Shopify product organization, you use collections instead of aisles. Here’s how.
1. Know Your Audience
Sell clothes for the entire family? it makes sense to have “Women,” “Men,” and “Kids” as top-level categories. On the other hand, if most customers are women, there’s no need to complicate things. Your goal is to provide the best user experience possible.
2. Map Your Products
A category map makes it easier to understand how to organize your Shopify products. Write down all groups that come to mind:
- Jewelry
- Hats
- Sandals
- Cowboy boots
- Jeans
- Dresses
At this stage, the structure doesn’t matter. You’re just trying to remember the types of items you sell.
3. Define Categories and Sub-Categories
Now organize Shopify products into category levels, like so:
- Accessories (main) > Jewelry, Hats, Sunglasses (subcategories)
- Footwear > Sandals, Boots, Heels, Running Shoes
- Women’s Dresses (top-level) > Short, Midi, Maxi (mid-level) > Sleeveless, Long Sleeve, Short Sleeve (bottom-level)
Keep it simple. Don’t go more than three levels deep for your store menu.
4. Use Tags
Shopify tags let you think outside of the box. Tags are mini-descriptions of items, such as:
- Black, red, blue, yellow, green, white, etc.
- Long-sleeve, short-sleeve, sleeveless
- V-neck, crew neck, scoop neck
- Spring, summer, fall, winter
- Formal, casual, work, wedding, party
Tags help you and your customers search for products. On Shopify, you can include the same item in many different collections, grouping products by type, color, occasion, time of year, size, and more.
How Do I Create a Collection on Shopify?
As long as you have a Basic Shopify plan or above, you can create collections from your admin dashboard. Go to “Products” > “Collections” and click on “Create collection.” In the section called “Products,” search for and add items. Click “Save” when you’re done.
What Are Some Examples of Shopify Product Organization?
Every Shopify store needs these categories:
- New Arrivals: Highlight your newest items to grab attention.
- Top-Rated Products: Organize products by user ratings.
- Trending: Show off your best sellers to get other shoppers interested.
- Gifts: Group products that make good gifts for friends and loved ones.
You can also create smart collections for sales and discounts, capturing the attention of new visitors instantly.
How Do I Group Products Together on Shopify?
To create bundles of products, you need to use an app from the Shopify store. For example, StayTuned’s Bundle Builder lets you put together curated bundles or build-your-own-bundle collections with tags. Bundles are amazing for discounts and “better-together” upsells.
Need Help Learning How To Organize Products on Shopify?
At StayTuned Digital, we can show you how to organize products on Shopify. We offer powerful Shopify apps to help you create seamless collections, boost conversions, and optimize your store’s layout. See some examples today.