Just 22 seconds. That’s how long you have to complete the checkout process before e-commerce customers start regretting their decision. Knowing how to simplify the e-commerce experience for your site can help you reduce cart abandonment, avoid product returns, and increase your average order value.
How To Simplify the E-Commerce Experience for Your Customers
A great user experience means focusing on making your customers happy at every stage of the buyer’s journey, from the design of your website to the checkout process.
1. Test Your Site on Mobile
Nearly half of e-commerce customers do their shopping on mobile devices. That means a large chunk of your visitors interact with your website on a smartphone. When was the last time you tested how your website looks and feels on mobile?
Here’s what your mobile customers want to see:
- Images that show your products clearly
- Short product descriptions that explain the main selling points and features quickly
- Tabs for additional information, such as materials or shipping details
- Pages that load in one to two seconds
- Sticky “Buy Now” buttons that stay on the screen even when users scroll down
Some Shopify themes are designed for mobile. Features like infinite scroll, lookbooks, image galleries, trust badges, and quick views enhance the experience for smartphone users.
2. Say It Simply
Customers don’t want to wade through a wall of text in search of products or features. Show visitors why they should choose you in just a few seconds. Here’s how:
- Use short but powerful sentences to communicate your main selling points.
- Choose bold fonts for headings.
- Let pictures or videos do most of the talking.
- Display product ratings and helpful customer reviews
Great sites keep it simple. “We love denim” is way better than “Denim jeans have many benefits for families, and we think you will love how comfortable and stylish they are.”
3. Create User-Friendly Size Charts
Speaking of videos and images, how interactive are your size charts? These days, black-and-white graphs with incomprehensible numbers don’t cut it.
Use a Shopify app like Kiwi Sizing to make your size charts easy to understand for your target audience. Automatic conversions avoid confusion and customizable charts even offer client-specific recommendations based on body measurements.
4. Approach Upsells From the Client’s Point of View
Upsells are an important part of making e-commerce profitable, but the way you handle them makes a difference.
Use language that shows you’re offering additional products to benefit your customers, not to push unwanted items on them. Like this: “We appreciate your order. Take 40% off one of these items as a thank you.”
Avoid friction. Always show upsells and cross-sells before you reach the checkout phase, not after.
5. Don’t Ask Customers to Enter Discount Codes
Sales and discounts are good. Promotional codes are a pain.
Add discount functionality directly to your store instead. Show customers exactly how much they save with discount tiers and bundle offers.
Discover Apps That Simplify the E-Commerce Experience Automatically
Shopify is great at creating visitor-friendly websites, so knowing how to simplify the e-commerce experience isn’t complicated. Some good advice and effective tools are all you need. At StayTuned Digital, we’re experts at streamlining Shopify. Contact us for phenomenal answers, assistance, and apps.