Did you know that the average website visitor spends less than a minute on the page? Mobile users are even more likely to bounce quickly, sticking around for just 30 to 35 seconds on average. The solution? Shopify product tags can make all the difference in helping users find what they need quickly. This guide explains what product tags do in Shopify and how to use them.
What Are Tags in Shopify?
Tags are labels that you can add to your products. For example, a t-shirt may have the tags “long-sleeve,” “short-sleeve,” “women’s,” “t-shirt,” “graphic,” “relaxed fit,” “small,” “V-neck,” and “red.”
You can also add product tags that relate to your store. Common examples include “new arrivals,” “back in stock,” “summer,” and “on sale.”
You can view tags and search for them in your Shopify admin, but they are usually invisible to website visitors.
What Do Product Tags Do in Shopify?
Shopify tags help your store in two significant ways.
1. Improve User Searches
Even though visitors don’t see tags, these labels help users find what they’re looking for. Here’s an example:
- Jenny wants to buy a red dress.
- She types “red party dress” into your site’s search bar.
- Shopify displays all of your products that have the tag “red” and “party dress.”
Even better, the search results automatically show the red variant images. That way, Jenny is more likely to feel a connection, stick around, browse dresses for 20 minutes, and maybe add some products to her cart.
2. Simplify Store Management
Customers aren’t the only ones who benefit from Shopify tags. You save time, too:
- Search for all products marked “spring” and hide them when the summer season arrives.
- Search for your “Black Friday sale” tags to adjust discounts on the fly for selected products.
- Group similar products quickly in curated bundles.
- Organize products by vendors or suppliers to manage your dropshipping partnerships easily.
For e-commerce merchants who understand what Shopify product tags do, creating sales, upsells, and promotions is a breeze.
What Is the Difference Between Tags and Collections in Shopify?
Collections are a great way to organize your store and grab attention from the first click. Some collection pairings are obvious, such as “Jewelry” or “Women’s Shoes.” Other collections are temporary or dynamic, like “Trending,” “Support California Creators,” or “Celebrating Moms.”
Tags help you create collections quickly. You can add, remove, and manage individual collection items in seconds.
How Many Tags Should You Use on Shopify?
There’s no “right” number of Shopify tags. Add as many descriptive terms as you think customers will search for. The maximum limit is 250 tags per product.
How Do Shopify Product Tags Help?
Shopify tags improve the user experience in countless ways. They make visits feel rewarding and let customers spend more time browsing the products they love instead of fruitlessly searching. Tags also support curated bundles, product recommendations, and other visitor-friendly features.
The end result? Happier clients, more sales, and better returns on investment.
Discover the Possibilities of Product Tags in Shopify
Usually, you have to add tags to your products individually, separating each tag with a comma. That’s a lot of typing. Shopify app integrations are a better alternative, letting you bulk-tag multiple products. At StayTuned Digital, we have a range of time-saving solutions. To learn more about what product tags can do in Shopify, contact us today.